Employee Opinion Surveys: Insightlink Communications

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Insightlink was founded in order to bring the rigor and discipline of professional marketing research to the field of employee satisfaction.

The principals of Insightlink each bring more than 20 years of knowledge in their respective fields of expertise to the design, execution and analysis of all studies.

This combination of knowledge and experience means that Insightlink is a company dedicated to excellence, quality, value and results.

Robert Gray, B.A., M.B.A., President

With 20 years of consumer research consulting experience as a foundation, Robert ensures that all Insightlink studies incorporate his extensive survey design and analysis capability. Since 1982, Robert has conducted an extremely wide range of studies, with particular expertise in overall market assessment, strategic brand positioning, communications tracking as well as both new product development and forecasting. His consulting work has focused on such Fortune 500 companies as Ford, Chrysler, Unilever, Masterfoods USA (formerly Uncle Ben's and Kal Kan) and Diageo (makers of Smirnoff and Baileys). In all projects, Robert is committed to the values of integrity, accuracy and actionable results.

Robert's primary goal for Insightlink is to find the right balance between meeting an employer's need for information with a sensitivity and understanding of the questions and concerns of employees.

George Gillies, Director, Information Technology

George's unique combination of 20 years of programming and design expertise are key to the efficiency and effectiveness of all Insightlink data collection and reporting. His commitment to quality and usablity is evident throughout all Insightlink projects and he works closely with all clients to ensure that the survey process runs smoothly and seamlessly.

His experience comes from working for such organizations as IBM, Kodak and Grey Worldwide Advertising where he was involved in the start-up and growth of Grey Interactive, one of North America's first interactive agencies.

Lara Fordis, Senior Research Director

Lara brings over 10 years of research experience to Insightlink. Clients value her customer-service orientation, commitment to finding creative, cost-effective research solutions, project management expertise and ability to translate research into user-friendly language. Prior to joining Insightlink, Lara was a Research Director for Pelegrin Gray Research and, before that, worked at Marketing Matrix, a market research firm in Los Angeles. Lara received her B.A., magna cum laude, in American Studies from Tufts University and her M.A. in communications management from the Annenberg School for Communication at the University of Southern California.

All our consultants and project managers have wide experience in research design and management. No matter whom you deal with, we promise to uphold our mission of outstanding customer service and attention to detail.

Our Partners

Novacrea Research Consulting is a research and consulting company that specializes in qualitative employee research and meeting facilitation. Our goal is to help organizations like yours build more trust among employees and foster a work environment that engages its workforce.

We help you uncover what matters most to your employees. We provide a fun and engaging environment where senior leaders can formulate strategic plans, discuss company goals, address employee concerns, and prioritize action plans. More important, we help your organization take steps toward building stronger relationships with your employees and making your organization an employer of choice.

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